Let's just skip the 'Purpose' Talk

Around six to seven years ago, the discussion about 'Purpose' reached its peak. Everywhere, questions like "Why are we here?" were being asked. There were three types of people around me: those searching for true purpose, those who hated the discussion, and, of course, the eternal critics.

When I took on my first CEO role, the entire organization expected an answer to their purpose question. And of course, I couldn’t just say: "We build software for an Automotive OEM and then charge for headcount." No, it had to be something bigger, sexiert, world peace kind of thinking.

And that was exactly the problem. Many equated purpose with social impact, self-discovery, or some kind of world improvement. So, I scrambled to find the right answer – and ended up with something like: "We change lives by selling you a car online."

Looking back, that was nonsense. My job was clear: hire outstanding digital talent (– truly outstanding, no IT wannabes, no mediocrity –), let them build great software for one of the best car manufacturers in the world, and ensure we were faster, better, and more efficient than anyone else.

That was our purpose. Clear words, no fluffy phrasing. I wish I had realized that back then. It would have silenced many critics. And the best part? Simplicity creates room for curiosity. What does "outstanding" mean? Am I myself oustanding enough? Where do I find outstanding people? How do we keep raising the bar?

I still simply love that clarity.

So, next time you think about your organization’s purpose, ask yourself: What is the essence of our work? Maybe the answer is: "We build the world’s most desirable car." I love the creative spark that question ignites.

Don’t get lost in trying to solve world problems while getting your job done 😉 

We would love to hear from your journey to find purpose

All the best,

Sophie