The Innovation Dilemma—Are You Building Value or Just Features?

A friendly hello from your Neighborhood Tech-Gurus,

We’ve all been there—racing against time to deliver a project within scope and budget, only to realize later that what we delivered didn't truly meet user needs. So, what’s going wrong?

For too long, IT projects have been governed by the iron triangle of scope, time, and budget. It’s like trying to squeeze innovation into a box, leaving little room for creativity or genuine customer focus. But the game has changed. Giants like Amazon, Google, and Spotify aren't just ticking boxes—they’re redefining what IT can achieve. Their secret? Focusing on business value and customer outcomes over internal metrics and stakeholder satisfaction.

Let’s break the cycle:

1. Get Out of the Building: Meet your users where they are, understand their pain points, and make sure you’re solving their problems—not just the ones you think they have.

2. Measure What Matters: Shift your focus from internal success metrics to those that truly impact your business—like user growth and revenue.

3. Foster Innovation: Challenge the status quo by encouraging experimentation, even if it means stepping outside your comfort zone. Remember, failing fast is better than failing big.

So, what are you doing to ensure your next project delivers real business value? Let’s start a conversation—reply to this email with your thoughts!

Until next time,

Sophie & Matthias